LG U+ CX marketing team provides a multiplex and a mobile app with 520,000+ users in 2021 located in the center of Gangnam, Seoul. Our target MZ generation customer occupied 78% of total visitors. I created new customer experiences by designing pop-up images, promotional posters, banners, and illustrations for both mobile app and offline pop-up stores.
My Role
Visual Design
Marketing Design
Design Team
Suyeon Lee
Date
June - Dec 2021
Disney+ Project
Designed visual POP, DID, and mobile app detail pages for 45,000+ visitors to experience Disney+ OTT service through U+TV. 10,000 visitors donated to a ‘Make A Wish’ foundation through Disney+ pop-up store.
On-site image
iPhone 13 Project
Designed visual POP, DID, and mobile app detail pages for 55,000+ visitors of iPhone 13 pop-up store. We provided hands-on experience with iPhone to the visitors and brought over non-iPhone users to naturally experience iPhone.
On-site image
Samsung Galaxy Z Fold3 | Flip3 Project
Designed visual POP, DID, and mobile app detail pages for pre-booking Samsung Galaxy Z Flip | Fold 3 in advance. We provided a new experience with Galaxy Z series as a beach city concept, consisting of various mission-type programs.
On-site image
More projects
PAIRPLAY, App Redesign, 2022
UX Design Intern | UX Research, Prototype, Hi-Fi Design
OPIN, UX Design Graduate Project, 2022
UX Research, Interaction Design, Hi-fi Design